When it comes to breaking into the modelling industry, one of the key opportunities to showcase your potential is through a model agency walk-in and casting.

Whether you’re an aspiring model or someone who has a few shoots under your belt, understanding what it takes to make a great impression is essential.

In this guide, I’ll walk you through the best practices to prepare and present your best-self during a model agency walk-in and casting call.

This guide is particularly useful for those seeking to break into the London fashion modelling scene, where competition is high and first impressions are everything.

Research the Agency: Know Who You’re Meeting

Before you even think about what you’re going to wear or how you’re going to walk, start by researching the agency.

Every agency has its own style, preferences, and the type of models they work with. Understanding what they are looking for will help you tailor your approach.

  • Visit the agency’s website and social media channels.
  • Look at the types of models they represent — are they looking for editorial fashion models, commercial models, or perhaps fitness models?
  • Check if they have any specific requirements or preferences for the walk-in day or casting.

Doing your homework will show the agency that you are serious about your modelling career and respect their brand. It also helps you decide if you’re the right fit for the agency.

A fantastic resource on the Internet for researching modelling agencies in general is models.com. They provide a list of all the best modelling agencies in major cities around the world.

Dress for Success: Keep It Simple and Form-Fitting

The saying “less is more” holds true for walk-in and casting calls. Agencies want to see your natural physique and how you carry yourself, so opt for form-fitting clothing that doesn’t distract. For women, a plain tank top or t-shirt paired with skinny jeans and heels is ideal. For men, well-fitted jeans and a plain shirt paired with clean shoes work best.

During a model agency walk-in it’s common for them to take a quick polaroid shot of you, so wearing clothing that would be suitable for a model polaroid shoot is often a great idea.

Pro Tip: Make sure your clothes are clean, wrinkle-free, and suit your body shape. Heels for women should be comfortable enough to walk confidently in, as your posture and walk are crucial for the casting process.